Nike 'Just Do It', advertising campaign.

 Nikes 'Just Do It' advertising campaign was launched in 1988 and was highly successful. As other sporting brands such as Reebok directed their advertisements at aerobatics, whereas Nike took a harsher 'take no prisoners' AD which motivated viewers more than any of the other generic adverts due to it showing an old 80 year old man on a run making the audience feel as if he can do surely we can.

TV ADVERTISING

https://youtu.be/0yO7xLAGugQ

The advert was shown mainly on TV and the "Just Do It' phrase came to be Nikes slogan due to it being a huge success with sales going from $877 million to $9.2 billion in worldwide sales.

PUBLIC DOMAIN

Nike also took advantage of the corona pandemic in order to advertise their brand even further in the public domain, using their nike tick as a mask in order to promote the use of one but also strategically incorporating there 'Just Do It' slogan. 

They did this due to knowing they would benefit financially and also gain respect from the public for promoting health and hygiene.

KEY TERMS

• connotation - an idea or a feeling that is created by a word 
• denotation - the literal meaning of something in contrast to what it looks like or how you interpret it
• demographic - the statistical characteristics of people (age, income, gender)
• iconography - a particular range of images to convey particular meanings/things
• branding - the promotion of a particular product or company