Codes and conventions
Recruitment Video:
Here you can see my video fits the codes and conventions of a similar recruitment video a they share similarities in aspects such as, setting, props, people, equipment. My video has 3 different shots of fire engines which makes the genre of the fire service clear. Another element that fits the codes and conventions is the clip in which you can see a member of the fire service practising drills with different equipment, This fits the codes and conventions of a recruitment advertisement because they are displaying the type of responsibilities and activities you will take part in if you decide to join the service.
Example:
Mine:
Example:
Mine:
Recruitment Poster:
You can clearly see lots of elements that prove my recruitment poster fits the codes and conventions of a typical recruitment poster, elements such as colour, language, images all fit into the conventions, for example the use of formal language which directly addresses the audience with the aim of making them feel as so they should prove themselves and join. Another thing which fits is the graphics/Images of fire which is obviously associated with the service, this is reinforced by the colour scheme which includes lots of yellows, reds oranges and blacks, this helps to portray the poster as more eye catching and professional. Finally they both include a link which can offer you more information about joining.
Mine:
Example:
Web Banner:
My web banner fits codes and conventions quite similarly to the poster, my web banner features images of fire trucks which are obviously linked to the fire service so lots of other banners feature them. Yet again the use of orange fits into the genre. A main point of how my web banner fits into the typical codes and conventions is simply the resolution it is created in, as if it was the same resolution as my poster it would no longer be a web banner or be able to be used as one.
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