advertising campaigns
Friday, June 14, 2024
M3 - Codes and conventions
Tuesday, June 11, 2024
Evidence Of evidence and development video
Video
First I added all of my raw footage and chose the clips I wanted to use for my video, the next step was to place these clips in the order I wanted and cut out any footage which was unnecessary or I just didn't want to feature.
Second of all I added my sourced music to my project, this helped to add an atmosphere to my video. I adjusted the sound level of the music according to my clips original audio so that they worked in harmony instead of one being overpowering.
In the last part of my video the text 'Join and save lives' appears from behind the fire fighter which was very difficult to do however I think this small change really adds to the video. I managed to achieve this effect by tracing the movement of the man with the pen tool and other techniques and inverting my selected area so that the text would only appear once his body had passed a certain point on the screen.
Evidence of editing and development web banner
Web Banner
Finally I inserted my own images and created a clipping mask so that they would fit into the boxes I created prior, creating the boxes for them to go in before hand also meant I was able to create a small white border around each image. I added the text 'Derbyshire Fire & Rescue' simply because they are my client and customised the text with a custom sourced font. The last graphic I added in order to fill out the web banner a bit more and make it interesting was a PNG image of fire to catch the viewers eyes a bit more.
Monday, June 10, 2024
Evidence of editing and development poster
Sunday, June 9, 2024
Gaining feedback
Recruitment Video
I collected 18 responses for my recruitment video and I think the feedback was generally very positive. The question regarding the length of the video got the lowest rating at 4.06 out of 5 however I am still pleased with this, I understand why some people may have thought the video was too short as it was under a minute but I was aiming to create a short video that wouldn't lose the viewers interest and i feel as so I effectively did so.
Recruitment Poster
M3 - Codes and conventions
Codes and conventions Recruitment Video: Here you can see my video fits the codes and conventions of a similar recruitment video a they shar...
-
Codes and conventions Recruitment Video: Here you can see my video fits the codes and conventions of a similar recruitment video a they shar...
-
Video First I added all of my raw footage and chose the clips I wanted to use for my video, the next step was to place these clips in the or...
-
Fire service recruitment video or poster: visualisation diagram storyboard mindmap production schedule